Archive for March, 2008
eMarketer: Online to be 10% of US Ad Spend
Monday, March 31st, 2008
eMarketer has a post today predicting that online advertising will be 10% of all US ad spending by next year. The truly remarkable thing about that is how cost-efficient online advertising is relative to other media, such as TV and radio. For example, a recent table in the print version of
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The future of advertising is digital… Part 2
Friday, March 28th, 2008
To continue my previous post on how the future of advertising is digital, I would argue that digital is changing traditional advertising. Let's start on the creative side. Have you noticed how TV spots are starting to look a lot more like banner and rich media ads? Similar styles, animation and aesthetics. When was the [...]
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Response regarding HispanicAd.com 2007 Media Planning & Media Executive of the Year
Friday, March 28th, 2008
I wanted to give everyone an update on our recent posts regarding the HispanicAd.com 2007 Media Planning & Media Executive of the Year Award process. In case you didn't read them, we posted our initial concerns on 3/12/08 and a follow-up post on 3/17/08 I r viagra eceived a phone call from HispanicAd.com CEO Gene [...]
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Your Abuelito is Online
Monday, March 24th, 2008
Today we have a special guest blogger, Diane Salcido from Admixture: I was having breakfast in a Cuban restaurant on Calle Ocho and overheard a conversation involving three people, all Hispanic, in the booth next to mine. There was an older gentleman – gray hair, wire frame glasses, bow tie, probably seventy-something – and a [...]
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Digital Advertising vs Interactive Marketing vs Traditional Advertising vs SEO vs SEM vs SMO – What is All This Stuff?
Saturday, March 22nd, 2008
The Tribble Ad Agency (it’s a blog, not a real agency) did a nice job of trying to break dow generic viagra online n the difference between all the fancy new kinds of advertising that everybody wants to get into. I don’t entirely agree with some of their definitions, but applaud the effort. zp8497586rq
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