March « 2008 « Think Multicultural

eMarketer: Online to be 10% of US Ad Spend

Monday, March 31st, 2008

eMarketer has a post today predicting that online advertising will be 10% of all US ad spending by next year. The truly remarkable thing about that is how cost-efficient online advertising is relative to other media, such as TV and radio. For example, a recent table in the print version of Portada (I [...]

Posted in advertising, hispanic, interactive, marketing, media, online, research | No Comments »

The future of advertising is digital… Part 2

Friday, March 28th, 2008

To continue my previous post on how the future of advertising is digital, I would argue that digital is changing traditional advertising.
Let’s start on the creative side. Have you noticed how TV spots are starting to look a lot more like banner and rich media ads? Similar styles, animation and aesthetics. When was the last [...]

Posted in advertising, interactive, marketing, media, online, technology | No Comments »

Response regarding HispanicAd.com 2007 Media Planning & Media Executive of the Year

Friday, March 28th, 2008

I wanted to give everyone an update on our recent posts regarding the HispanicAd.com 2007 Media Planning & Media Executive of the Year Award process.
In case you didn’t read them, we posted our initial concerns on
3/12/08
and a follow-up post on 3/17/08
I received a phone call from HispanicAd.com CEO Gene Bryan in response to our [...]

Posted in advertising, conferences, events, hispanic, marketing, media, multicultural | No Comments »

Your Abuelito is Online

Monday, March 24th, 2008

Today we have a special guest blogger, Diane Salcido from Admixture:
I was having breakfast in a Cuban restaurant on Calle Ocho and overheard a conversation involving three people, all Hispanic, in the booth next to mine.
There was an older gentleman â€“ gray hair, wire frame glasses, bow tie, probably seventy-something â€“ and a [...]

Posted in hispanic, interactive, mobile, non-sequitur, online | 1 Comment »