Archive for January, 2008

Newer Entries »

Target Multicultural Audiences, But Do It Right

Sunday, January 6th, 2008

OMD Worldwide released a report saying that when advertisers reach out to multicultural audiences, the advertisers have to be careful to culturally relevant. However, not only do they want to be culturally relevant when reaching out to multicultural audiences, but they also have to be careful to not do it wrong by using stereotypes for [...]

Read more

Posted in advertising, marketing, multicultural, research | No Comments »

New Media and Old Ad Agencies

Thursday, January 3rd, 2008

There was an article in the Wall Street Journal ($) yesterday about how client demand and a soft economy are going to drive ad agencies to spend more of their efforts and more of their clients’ money online. One of their five trends to watch in 2008 is that agencies will have to restructure in [...]

Read more

Posted in advertising, economics, interactive, media, online, research | No Comments »

2008!

Wednesday, January 2nd, 2008

Happy New Year! At ThinkMulticultural we’re always looking forward to what’s next in multicultural advertising, so you won’t get a lot of nostalgic looks back at the last year in advertising. So here’s wishing you an excellent 2008 and a great future.

Read more

Posted in non-sequitur | No Comments »

Newer Entries »

Back to top