January « 2008 « Think Multicultural

Car Makers Get All Emotional About Multicultural Marketing

Thursday, January 10th, 2008

No, Ford and Chrysler aren’t crying because Toyota’s killing them. Well, maybe they are, but I’m not writing about that. This is about connecting to multicultural consumers on an emotional level. According to the StrategicVision automotive consultancy, car makers have to understand the “emotional payoff” of their cars to multicultural consumers in order to sell [...]

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The Future of Advertising Arrives in the UK in 2009

Wednesday, January 9th, 2008

If you want to see where the future of advertising will be, check out this report from eMarketer. According to Group M, online advertising spending will pass TV ad spending in 2009. Next year!? Everybody knew that online ad spending around the world was growing very quickly and the overall ad market was not growing [...]

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Hispanics Speak English

Tuesday, January 8th, 2008

The Wall Street Journal on Tuesday had an article ($) on online marketing to Hispanics. That in itself would ordinarily be great news â€“ Hispanic online marketing is so big now that the WSJ covers it! But the really interesting thing about this article was that the story wasn’t how surprised they are that you [...]

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Advertising 2008: Internet and Spanish Language to Lead the Way

Tuesday, January 8th, 2008

TNS Media Intelligence released projections for 2008 ad spending yesterday. Consistent with recent trends, Internet advertising and Spanish language advertising are both growing at rates well above the average growth rate of ad spending. Overall ad spending is projected to grow at 4.2% in 2008. Internet ad spending is projected to increase by 14.4%. TNS [...]

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MLB.com vs. Nielsen

Monday, January 7th, 2008

Back in September, Jose Manuel discussed how neither Comscore nor Nielsen gives reliable data on the Hispanic online market. It seems that the general market websites don’t think much of their efforts either. The CEO of MLB Advanced Media, which runs MLB.com, attacked Nielsen and said that Nielsen’s reports of MLB.com website traffic are “highly [...]

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