Over at Big Tent there’s further evidence that if you’re going to wander into the US Hispanic market, you need to be sure you’ve done your homework first and have the right knowledge and advice.
For those of you who have lived full and prosperous lives and never had to deal with it, EDGAR is the online system run by the Securities and Exchange Commission (the SEC) that public companies use to file their quarterly and annual reports. There was never a more staid and boring system in the history of the Internet.
Until now. Now the SEC and Microsoft are selling ads on EDGAR. Why not? Everybody else is doing it!
It kind of makes you wonder if this is the online advertising equivalent of shoeshine boys giving stock tips.
MarketingyMedios ran an article this week on how a recent research report shows mobile phone ads are on the rise, with recall of mobile ads highest among African-American and Hispanic audiences.
This report is one in a line of many data points that indicate that mobile is a not only a viable marketing medium now - but that it holds the potential to be a game changer in multicultural marketing.
The big question is what platform and format will provide marketers with the right solution to jump in. I know that all of our clients are very serious about running multicultural mobile marketing pilot initiatives. SMS is a safe way to test the waters with little or no risk. However, the real opportunity lies beyond SMS - and it is still unclear what platforms will emerge to get beyond simple inbound/outbound text programs.
One thing is for sure, keep an eye on mobile in our market.