Archive for January, 2008
Multicultural mobile advertising
Tuesday, January 15th, 2008
MarketingyMedios ran an article this week on how a recent research report shows mobile phone ads are on the rise, with recall of mobile ads highest among African-American and Hispanic audiences. This report is one in a line of many data points that indicate that mobile is a not only a viable marketing medium now [...]
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Old Dogs, New Tricks
Monday, January 14th, 2008
This is kind of a funny example of how the old school advertising industry doesn't seem to be able to keep up with new advertising technologies and models. Advertising Age (started in 1930, according to Wikipedia) has been the voice of advertising and media for years. However, I and a lot of people like me [...]
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Tracking Hispanic Online Ad Spend
Friday, January 11th, 2008
Those of you who subscribe to or have read Hispanic Market Weekly are familiar with a regular report they do on Hispanic advertising activity in different industries. They call them “Industry Snapshots” and they are great reports, full of interesting, insightful and useful information for anyone interested in Hispanic marketing. In addition to listing out [...]
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Hispanic Voters Are Now Key to Presidential Candidates
Friday, January 11th, 2008
Today's Wall Street Journal has an article ($) about how Hispanics are key to the upcoming presidential primaries and how the leading candidates are reaching out to buy viagra without prescription them. This is the key part: “With Super Tuesday looming as a potential make-or-break day for Hillary Clinton and Barack Obama, strategists for Mrs. [...]
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Multinational vs. Multicultural
Thursday, January 10th, 2008
Over at The Big Tent at AdAge.com, Bill Imada thinks that when it comes to multicultural media buying, focused multicultural ad agencies are better than big multinational ad agencies. Read the whole thing for yourself here, but here's the gist of his argument: Having worked with a few of these firms, I know first-hand that [...]
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