Think Multicultural

There’s an interesting short article over at TV Week about Linda Bocage, who is a VP and Multicultural Investment Director for GM Planworks.

GM Planworks [link omitted due to super extra annoying website] is the division of Starcom MediaVest that does all of GM’s media planning and buying, including in multicultural markets.

This entry was posted on Thursday, January 24th, 2008 at 12:06 pm and is filed under multicultural, advertising, marketing, media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.