GM’s Multicultural Guru

January 24th, 2008

Posted by Danny Allen

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There’s an interesting short article over at TV Week about Linda Bocage, who is a VP and Multicultural Investment Director for GM Planworks.

GM Planworks [link omitted due to super extra annoying website] is the division of Starcom MediaVest that does all of GM’s media planning and buying, including in multicultural markets.

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