The SEC is getting involved?

For those of you who have lived full and prosperous lives and never had to deal with it, EDGAR is the online system run by the Securities and Exchange Commission (the SEC) that public companies use to file their quarterly and annual reports. There was never a more staid and boring system in the history of the Internet.

Until now. Now the SEC and Microsoft are selling ads on EDGAR. Why not? Everybody else is doing it!

It kind of makes you wonder if this is the online advertising equivalent of shoeshine boys giving stock tips.

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