Multicultural mobile advertising
January 15th, 2008
Posted by Jose Villa
MarketingyMedios ran an article this week on how a recent research report shows mobile phone ads are on the rise, with recall of mobile ads highest among African-American and Hispanic audiences.
This report is one in a line of many data points that indicate that mobile is a not only a viable marketing medium now – but that it holds the potential to be a game changer in multicultural
The big question is what platform and format will provide marketers with the right solution to jump in. I know that all of our clients are very serious about running multicultural mobile marketing pilot initiatives. SMS is a safe way to test the waters with little or no risk. However, the real opportunity lies beyond SMS – and it is still unclear what platforms will emerge to get beyond simple inbound/outbound text programs.
One thing is for sure, keep an eye on mobile in our market.