This is kind of a funny example of how the old school advertising industry doesn’t seem to be able to keep up with new advertising technologies and models. Advertising Age (started in 1930, according to Wikipedia) has been the voice of advertising and media for years. However, I and a lot of people like me don’t read magazines anymore. I don’t even really read websites anymore. I get most of my information from RSS feeds served through Google Reader. AdAge’s RSS feeds are a disaster. The feed for the Big Tent blog doesn’t really work – rarely updates, and doesn’t include most of the posts. The Hispanic news isn’t Hispanic news – the feed is exactly the same as the main page feed. And none of the feeds has advertising in them.*

Maybe AdAge should look into a new RSS engine, and maybe take a look at the feed for Juan Tornoe’s blog to see how to do RSS advertising.

* Neither does the feed for TM, but nobody makes their living on this thing, it’s just an informal outlet for whatever is on our minds.

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