Archive for January, 2008
Comscore Struggles to Stay Relevant
Friday, January 25th, 2008
A week or two ago in the Washington Post there was an article by Josh Chasin, the Chief Research Officer of comScore. The article was describing the challenges faced by marketers in measuring consumers’ consumption of the Internet, and more importantly, Internet advertising.
The article lists the usual suspects as threats to online ad measurement: [...]
GM’s Multicultural Guru
Thursday, January 24th, 2008
There’s an interesting short article over at TV Week about Linda Bocage, who is a VP and Multicultural Investment Director for GM Planworks.
GM Planworks [link omitted due to super extra annoying website] is the division of Starcom MediaVest that does all of GM’s media planning and buying, including in multicultural markets.
Planet Out Looking for a Way Out?
Tuesday, January 22nd, 2008
Despite Bill Gates’ investment, PlanetOut continues to have problems.
According to news reports, PlanetOut has retained Allen & Company to assist in the exploration of strategic alternatives, including a possible sale of the company.
I continue to believe that the Gay & Lesbian media and advertising market continues to be an excellent market in the long run. [...]
Barack Obama Speaks Bad Spanish
Friday, January 18th, 2008
Over at Big Tent there’s further evidence that if you’re going to wander into the US Hispanic market, you need to be sure you’ve done your homework first and have the right knowledge and advice.
Read more
Maybe Online Advertising is Overheated
Thursday, January 17th, 2008
The SEC is getting involved?
For those of you who have lived full and prosperous lives and never had to deal with it, EDGAR is the online system run by the Securities and Exchange Commission (the SEC) that public companies use to file their quarterly and annual reports. There was never a more staid and [...]
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