One of the main concerns that traditional marketers have when it comes to online advertising is measurement. Without their Nielsen or Arbitron panel ratings, traditional media advertisers have no idea what to do.

Henry Blodget’s post on Silicon Alley Insider from Saturday morning reacts violently to this pushback. Although he doesn’t really get into the details because he’s writing to a tech audience, he makes an interesting case that these people have it exactly backwards.

This entry is filed under advertising, interactive, media, online, research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.