Archive for December, 2007
CandidatoUSA and the Sleeping Giant
Monday, December 31st, 2007
If you’re not already familiar with it, CandidatoUSA is a new website that covers Hispanic politics and voting issues.
The have a really interesting post today on Hispanic political involvement and the “Sleeping Giant” that is unused Hispanic voting power.
Tomás Rivera Policy Institute Projects a 20% Increase in US Latino Vote in 2008
Friday, December 21st, 2007
The Tomás Rivera Policy Institute released a report (pdf) projecting that the number of US Latino voters in the 2008 elections will be 20% higher than in 2004, an increase in over 1.8 million voters to a total of 9.3 million Latino voters.
Considering that just those 1.8 million new voters is about half the margin [...]
Kindle?
Tuesday, December 18th, 2007
Obviously, I’m a technology/new media guy. But is anybody else as confused by Amazon’s new e-book (the Kindle) as I am?
It’s $400 dollars to buy a platform that lets you buy books for it.
Or you can just buy books.
I don’t get it. It sure doesn’t seem like the next ipod to me. [...]
Measurement, Metrics, and Internet Advertising
Monday, December 17th, 2007
One of the main concerns that traditional marketers have when it comes to online advertising is measurement. Without their Nielsen or Arbitron panel ratings, traditional media advertisers have no idea what to do.
Henry Blodget’s post on Silicon Alley Insider from Saturday morning reacts violently to this pushback. Although he doesn’t really get into [...]
Elf Yourself – Online Marketing That Works
Saturday, December 15th, 2007
Fred Wilson has a post today describing the (ridiculous) success of the “Elf Yourself” campaign by OfficeMax.
I was going to paraphrase, but I think he said it best:
Compare the cost of doing one of these flash based interactions versus the cost of a 30 second TV commercial. And then compare the cost of buying enough [...]
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