Archive for November, 2007

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Everybody’s Online

Tuesday, November 6th, 2007

A new Harris Poll released on Monday found that 80% of US adults are online. More interestingly, it found that Hispanics make up the same proportion of the online population as they do the total population. So according to this poll, you’re as likely to find Hispanics online as you are to find them anywhere [...]

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Posted in hispanic, interactive, media, online, research | No Comments »

Some Digital Concerns from the AHAA Conference – Day 1

Monday, November 5th, 2007

This year’s AHAA conference was provocatively titled “Is Hispanic Advertising Dead?” I personally think the title and theme of the conference was very timely considering the amount of change occurring in the media and marketing world in general, not to mention the heightened competitive pressure Hispanic ad agencies are feeling from general market ad agencies [...]

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Posted in advertising, conferences, hispanic, interactive, marketing, media, multicultural, online | No Comments »

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