There's an interesting (and short) article on the NYTimes today about the continuing hype of the use of the Internet over cell phones and the lack if a compelling technology to make that happen.

Advertisers, particularly multicultural advertisers, are itching to get into the mobile web advert

ising business. Multic

ultural audiences way over-index in mobile phone usage and particularly in usage of advanced features of mobile phones, such as SMS (text messaging) and buying music and ringtones. When someone finally comes up with a compelling ad solution for mobile advertising, smart multicultural marketers will be there. Until then, everybody is still waiting.

This entry is filed under advertising, interactive, marketing, media, mobile, online. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.