Archive for November, 2007
Mobile Web Advertising
Monday, November 26th, 2007
There's an interesting (and short) article on the NYTimes today about the continuing hype of the use of the Internet over cell phones and the lack if a compelling technology to make that happen. Advertisers, particularly multicultural advertisers, are itching to get into the mobile web advert Kick-butt Cellulite Redux – Not Weight Loss, Not [...]
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Technology Threatens Agencies
Wednesday, November 14th, 2007
Accenture released the results of a study today saying that changing consumer habits and digital media are revolutionizing the ad industry and that agencies are threatened by these changes. These results are based on a survey of 70 advertising decision makers at agencies, media companies, and technology companies. According to the Adweek story: The challenge [...]
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Web Users Ignore Ads!
Monday, November 12th, 2007
how do i get my ex husband to talk to me if i want him back Be careful when reading headlines alerting advertisers to the fact that not every single web ad is not thoroughly analyzed by its intended target. Although it is true that web users do ignore ads, so do newspaper readers, TV [...]
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A Rising Tide Lifts Grasshoppers and Ants
Thursday, November 8th, 2007
how to know if your ex never wants to come back I got both of these headlines in one email newsletter today: Spanish-Language Ad Spending Grows, Thanks to Cable TV and Online Ad Spending to Reach $42B by 2011 – Budget Shift to Accelerate Hispanic media and advertising continues to be a good place to [...]
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eMarketer Report – "Hispanic Americans Online: A Fragmented Population"
Wednesday, November 7th, 2007
eMarketer has a new report out called Hispanic Americans Online: A Fragmented Population. It is 31 pages of information, figures, and charts describing the Hispanic market and the online habits of US Hispanics (and it isn't cheap). The figures in the report showing the number of Hispanics online, in both absolute numbers and relative to [...]
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