November « 2007 « Think Multicultural

Mobile Web Advertising

Monday, November 26th, 2007

There’s an interesting (and short) article on the NYTimes today about the continuing hype of the use of the Internet over cell phones and the lack if a compelling technology to make that happen. Advertisers, particularly multicultural advertisers, are itching to get into the mobile web advertising business. Multicultural audiences way over-index in mobile phone [...]

Posted in advertising, interactive, marketing, media, mobile, online | No Comments »

Technology Threatens Agencies

Wednesday, November 14th, 2007

Accenture released the results of a study today saying that changing consumer habits and digital media are revolutionizing the ad industry and that agencies are threatened by these changes. These results are based on a survey of 70 advertising decision makers at agencies, media companies, and technology companies. According to the Adweek story: The challenge [...]

Posted in advertising, interactive, media, multicultural, online, research | No Comments »

Web Users Ignore Ads!

Monday, November 12th, 2007

Be careful when reading headlines alerting advertisers to the fact that not every single web ad is not thoroughly analyzed by its intended target. Although it is true that web users do ignore ads, so do newspaper readers, TV watchers, radio listenersâ€¦ Silicon Alley Insider has a post on a recent(ish) eye-tracking study done on [...]

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A Rising Tide Lifts Grasshoppers and Ants

Thursday, November 8th, 2007

I got both of these headlines in one email newsletter today: Spanish-Language Ad Spending Grows, Thanks to Cable TV and Online Ad Spending to Reach $42B by 2011 – Budget Shift to Accelerate Hispanic media and advertising continues to be a good place to be. How long can it continue? New Hispanic media outlets continues [...]

Posted in advertising, economics, hispanic, marketing, media, multicultural | No Comments »

eMarketer Report – “Hispanic Americans Online: A Fragmented Population”

Wednesday, November 7th, 2007

eMarketer has a new report out called Hispanic Americans Online: A Fragmented Population. It is 31 pages of information, figures, and charts describing the Hispanic market and the online habits of US Hispanics (and it isn’t cheap). The figures in the report showing the number of Hispanics online, in both absolute numbers and relative to [...]

Posted in hispanic, interactive, marketing, media, multicultural, online, research | No Comments »