Archive for October, 2007
Where is Hispanic Advertising?
Wednesday, October 24th, 2007
I haven’t had time to write my thoughts out on this one, but I have a question. What do these two stories have to do with each other? ‘Hoy’ Joins Google Print Program http://www.mediabuyerplanner.com/2007/10/23/hoy-joins-google-print-program/ The Death of Marketing y Medios http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1003661608 Has Hispanic advertising arrived? Is it so mainstream that it doesn’t merit treatment in [...]
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You Mean There Will Be Losers In Online Advertising?!
Friday, October 19th, 2007
A Reuters story from last Friday made the bold prediction that not everybody will get rich from online advertising. The gist of the story is that although ad dollars are flowing to online marketing, there are so many companies rushing to launch advertising-supported web properties that at some point there will too many ad-supported properties [...]
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Facebooklash
Thursday, October 18th, 2007
The backlash against Facebook has started. That’s not really shocking news. Everything that gets as much hype as Facebook has recently must have a backlash. It’s some kind of psychology rule that I would probably know if I had ever taken psychology. But I didn’t. When I talk about a backlash against Facebook, I’m not [...]
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NY Times Article on John Gallegos
Tuesday, October 16th, 2007
Way back sometime in September, the New York times did a profile of John Gallegos from Grupo Gallegos. The article does a decent job of talking about the attractiveness of the Hispanic market overall and the Hispanic ad market in particular. The story includes this quote by Gallegos on why anyone would advertise to the [...]
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More on the Portada/LatinVision Hispanic Digital & Print Media Conference
Saturday, October 13th, 2007
On Thursday I also had the opportunity to attend the Portada Hispanic Digital and Print Media Conference in New York City. It was nice to finally see an event at least partially dedicated to Hispanic Digital media and marketing. It was a true testament to how far things have come in the last few years [...]
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