Archive for October, 2007
Where is Hispanic Advertising?
Wednesday, October 24th, 2007
I haven’t had time to write my thoughts out on this one, but I have a question. What do these two stories have to do with each other? ‘Hoy’ Joins Google Print Program http://www.mediabuyerplanner.com/2007/10/23/hoy-joins-google-print-program/ The Death of Marketing y Medios http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1003661608 Has Hispanic advertising arrived? Is it so mainstream that it doesn’t merit treatment in [...]
Read more
You Mean There Will Be Losers In Online Advertising?!
Friday, October 19th, 2007
A Reuters story from last Friday made the bold prediction that not everybody will get rich from online advertising. The gist of the story is that although ad dollars are flowing to online marketing, there are so many companies rushing to launch advertising-supported web properties that at some point there will too many ad-supported properties [...]
Read more
Facebooklash
Thursday, October 18th, 2007
The backlash against Facebook has started. That’s not really shocking news. Everything that gets as much hype as Facebook has recently must have a backlash. It’s some kind of psychology rule that I would probably know if I had ever taken psychology. But I didn’t. When I talk about a backlash against Facebook, I’m not [...]
Read more
NY Times Article on John Gallegos
Tuesday, October 16th, 2007
Way back sometime in September, the New York times did a profile of John Gallegos from Grupo Gallegos. The article does a decent job of talking about the attractiveness of the Hispanic market overall and the Hispanic ad market in particular. The story includes this quote by Gallegos on why anyone would advertise to the [...]
Read more






