Where is Hispanic Advertising?
October 24th, 2007
Posted by Danny Allen
I haven’t had time to write my thoughts out on this one, but I have a question.
What do these two stories have to do with each other?
â€˜Hoyâ€™ Joins Google Print Program
The Death of Marketing y Medios
Has Hispanic advertising arrived? Is it so mainstream that it doesn’t merit treatment in a separate magazine? Now that Hoy is on Google, is the Hispanic market just another part of the general market? Are the general market ad agencies going to roll Hispanic advertising up and the Hispanic agencies along with them? Or is it something else? Is there not enough demand in a general market publication like Adweek for a niche pub like MyM? Is that territory covered by HMW and Portada?
OK, that wasn’t a question. It was about 20 questions.
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