October « 2007 « Think Multicultural

ThinkMulticultural at AHAA

Wednesday, October 31st, 2007

ThinkMulticultural will be at the AHAA Conference in New York today through Friday. We’ll have reports from the conference, including a special guests blogger covering the sessions and parties.
I will be at the Admixture table in the registration area, so come by and say hi if you’re at the conference and you get a [...]

Posted in advertising, conferences, hispanic, marketing, multicultural | No Comments »

Don’t Fear Online Marketing

Tuesday, October 30th, 2007

Earlier this month, the IAB, ANA, AAAA, and Booz Allen Hamilton released some results of a study called “Marketing & Media Ecosystem 2010.” According to the study of marketers, agencies, and media company senior executives, over 90% of them plan to increase spending on digital marketing initiatives.
However, the report goes on to say that [...]

Posted in advertising, interactive, marketing, media, online, research | No Comments »

Ruby Rizo from Bromley

Friday, October 26th, 2007

There’s a blog post over at Multimedia Jounalism on a talk by Ruby Rizo from Bromley that talks mostly about Hispanic audience segmentation and also throws in the misconception that Hispanics are not online.
But the interesting thing was this part:
I had previously thought all that needed to be done to translate a brands marketing to [...]

Posted in advertising, hispanic, interactive, marketing, multicultural, online | No Comments »

Pew Hispanic Center Report – Attachment of Latino Immigrants to Their Native Country

Thursday, October 25th, 2007

The Pew Hispanic Center announced the release of a report that “analyzes data from a national sample of Latinos to determine how much contact Hispanic immigrants have with their native country.”
One of the interesting findings from the report is that only 1 in 10 Latino immigrants hits the trifecta of sending money back, making phone [...]

Posted in hispanic, multicultural, research | No Comments »

More on the Death of Marketing y Medios

Thursday, October 25th, 2007

Seemingly in response to my questions from yesterday, Adweek released an “Open Letter to MyM Clients and Readers” today. According to Adweek, the reason that they killed MyM is because Hispanic advertising is no longer a separate discipline, but rather an essential part of advertisers’ broader marketing plans.
As they wrote:

As marketers are becoming less [...]

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