Archive for September, 2007
AT&T in the Hispanic Market
Thursday, September 27th, 2007
I got an email recently from AT&T asking if I knew all of the cool things that they do in the Hispanic market. I knew that they do Hispanic marketing because they run ads on the Admixture Hispanic channel, but I didn’t know much else, really. So they sent me a fact sheet.
According [...]
Nielsen Studies Hispanic Shopping Behavior
Tuesday, September 25th, 2007
A report released yesterday from The Nielsen Company announced the findings of a study on Hispanic consumer shopping behavior. We haven’t seen the entire report yet, but here are some of the highlights:
– As Hispanics become more acculturated, they become less brand loyal.
– Hispanics prefer to shop at stores that resonate with [...]
Comscore vs. Comscore
Wednesday, September 19th, 2007
While I understand that research regarding Hispanics online is a bit of an overworked topic, I still don’t feel like there’s consensus out there or at least I am not aware of it. As an active professional in Hispanic online advertising I feel that there isn’t a single product that really tells us the truth [...]
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The Health of Multicultural and Interactive Advertising
Monday, September 17th, 2007
There has been a lot of noise about whether or not the ad industry will take a downturn because of the economic troubles surrounding the bursting of the housing bubble and the collapse of the subprime lending market. Silicon Alley Insider has been tracking this story for some time, following the theory that the [...]
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Blogging and Pets
Tuesday, September 11th, 2007
Someone recently compared blogging to having a pet – you have to feed it and take care of it every day, and unlike having a kid, it never grows up and becomes able to take care of itself. Well, the last two weeks, ThinkMulticultural has been at the kennels, while lots of other things [...]
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