Archive for August, 2007
Why aren’t the 2008 Presidential Candidates using the Web to target Hispanics?
Thursday, August 16th, 2007
It would seem to make sense. I know, some might say that the best way to reach a mass audience of Hispanics is via television, radio, and earned media (PR). Political advertising is all about reaching a mass audience of voters, right? However, I would counter with one major issue that most candidates for public [...]
Read more
eMarketer Gets a Clue and Maybe I Need One Too
Wednesday, August 15th, 2007
In its review of the AdAge Hispanic Fact Pack, eMarketer noted that “[t]argeting online ads at Hispanic Americans makes sense” and that in the future ads will be “dynamically generated in the user’s language of choice, based on his or her past online behavior.” My first reaction was “Well duh. Wake up! That’s not the [...]
Read more
Batanga Raises $30 Million in Venture Capital
Tuesday, August 14th, 2007
Yesterday, Batanga announced that it has raised $30 million in additional venture capital. According to the press release, the money will be used for marketing, development of social media products, and online content catering to the bicultural Latino consumer. The credit markets are in shambles, hedge funds are sinking like rocks, and investors are begging [...]
Read more
AOL – Amor y Amistad for $60 a Month
Monday, August 13th, 2007
Last week, AOL Latino and True.com announced the launch of a new online dating area on AOL Latino. The site is “called Amor y Amistad (Love and Friendship), providing AOL Latino users the opportunity to make personal connections in a safer online dating environment with TRUE’s more than 17 million members…For $59.95 a month, AOL [...]
Read more
More Hispanic Buying Power
Friday, August 10th, 2007
FH Hispania Plaza has an interesting post about the effect of Hispanics on the US economy. It’s short, but worthwhile. Is US Hispanic buying power really the size of the Mexican economy? I find that shocking. But if the US Hispanic number really is $860 billion, the CIA says that on official exchange rate terms, [...]
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
