July « 2007 « Think Multicultural

Miller Lite Retains Lopez Negrete to Some Extent

Wednesday, July 18th, 2007

I keep reading about how Miller Lite hired Lopez Negrete. Some accounts say that LN is Miller Lite’s Hispanic agency of record, some say that LN only has the creative. If Lopez Negrete is only the creative, is this a furtherance of the trend of Hispanic agencies losing media buying duties to bigger general market [...]

Posted in advertising, hispanic, marketing, multicultural | No Comments »

Second Life – New Ways of Doing Business and Publicity Stunts

Tuesday, July 17th, 2007

On Saturday, the technology blog TechCrunch jumped on the pile of people declaring the land rush in Second Life over. Referring to an article from the LA Times, TechCrunch said that there aren’t enough people in Second Life to justify buying, building and staffing a real-world store in Second Life’s virtual world. The case was [...]

Posted in advertising, hispanic, marketing, media, online, politics | No Comments »

Value Giant Accepts Pesos Too

Sunday, July 15th, 2007

According to a press release that I can’t seem to find online, Value Giant, a discount retailer based in Dallas, has announced that they will begin accepting pesos at their stores in the US. Back in January, Pizza Patron announced that it would begin accepting pesos for pizza at all of its stores nationwide. The [...]

Posted in hispanic, marketing, media, multicultural | No Comments »

Comments

Friday, July 13th, 2007

After a couple of days, it seems that we’re better off with comments on the site. It makes more interesting and more interactive. We’ll just have to deal with the spam for now and put in a spam filter in the long run. Comment away!

Posted in non-sequitur | No Comments »