Archive for July, 2007
Hi5 Gets a Hi$20 Million for Being Hispanic
Tuesday, July 24th, 2007
Following up on the Hispanic social networking post, social networking site Hi5 raised about $20 million in its first round of real VC funding. One of the reasons that Hi5 is so attractive to investors and potential acquirers is because of its strength in Latin America and because of its deep non-English language content.
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Pew Hispanic Center – The Latino Electorate: An Analysis of the 2006 Election
Tuesday, July 24th, 2007
The Pew Hispanic Center today released a study of the 2006 mid-term elections titled “The Latino Electorate: An Analysis of the 2006 Election.” You can download the report here: http://pewhispanic.org/files/factsheets/34.pdf The major finding of the study was that the growth in Latino voter participation significantly lags the growth in the Latino population. This is in [...]
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Advertising Age 2007 Hispanic Fact Pack
Monday, July 23rd, 2007
Advertising Age announced today the release of its 2007 Hispanic Fact Pack. I haven’t read this year’s edition yet, but the Hispanic Fact Pack is a wealth of information on the Hispanic advertising market and the advertiseres and agencies that operate in it. You can download it here: http://adage.com/images/random/hispfactpack07.pdf
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Why Pesos?
Thursday, July 19th, 2007
In case you’re wondering why Value Giant and Pizza Patron (both based in Dallas) would reach out to Mexican immigrants and accept pesos, these were headlines from just today on HispanicTips: Dallas sees 80% rise in citizenship applications Dallas/Ft. Worth Retailers Benefit Significantly by Latino Growth, Study Shows Nearly 3 in 10 Latinos – about [...]
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Fox Acquires Directa too
Thursday, July 19th, 2007
Fox International Channels has acquired Directa Networks, an ad network for Spanish-speaking and Portuguese-speaking audiences. This is a follow on to FIC’s acquisition of ClickDiario a couple of weeks ago. Both networks are to be rolled up into something called DirectaClick.FOX. The two networks Fox has acquired are headquartered in Latin America and almost all [...]
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