Archive for June, 2007
Hispanic Market Weekly and TNS Media Intelligence – Where’s the Love?
Thursday, June 7th, 2007
Yesterday’s “News Briefs” email from Hispanic Market Weekly had the headline “Advertising Spending Mixed in Spanish-Language Media.” Turns out that TNS Media Intelligence released its results for the first quarter of 2007. So I opened up the HMW email to see how the Hispanic ad market is doing: – TV up 3.7% to $985.5 million [...]
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QuieroLatino Asks the Question – Spanish or English?
Wednesday, June 6th, 2007
The QuieroLatino Blog has a post today debating whether to launch their Latin dating site in Spanish or English. From a “gaining subscribers” point of view, I have no idea. Building websites isn’t my business. But from an “attracting advertisers” point of view, the answer seems a little counterintuitive. Just about everywhere you look, people [...]
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Si TV Goes Hi Def
Tuesday, June 5th, 2007
Si TV announced yesterday that they are launching a HDTV channel, cleverly named Si TV-HD. Coverage of the story includes mention that Si TV targets the key 18-34 bilingual demographic that controls most of the almost $1 trillion in Hispanic spending power. And yet people still frequently ask my why they should target Hispanics online [...]
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English 180 Serving a Need and Drawing Attention
Monday, June 4th, 2007
There’s an article in Ad Age today about English 180, an online language course that launched recently. My first thought about English 180 is that it’s a really clever idea. Here’s a product that helps people, is easily accessible, and it’s free. It helps people because it teaches them English in simple lessons on the [...]
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