Fox Buys ClickDiario
June 28th, 2007
Posted by Danny Allen
Fox International Channels announced today that they have acquired ClickDiario from LiveDoor. This will give Fox an expanded online presence in Latin America and, to a lesser extent, among Spanish-speaking people in the US.
This is interesting for a couple of reasons. Along with acquisition of MySpace and the rumored discussions with Yahoo!, it’s a further development in News Corp.’s plans to get into the online market in a big way. And because ClickDiario is primarily focused on Latin America and the acquisition was done through Fox International Channels, it shows that News Corp. isn’t just taking a US-centric view, but rather is thinking globally. The US isn’t the center of the Internet anymore. The web is truly worldwide.
It’s also another acquisition in the ad network market. The wave of ad network acquisitions was started when Google acquired Doubleclick and included WPP buying 24/7 Real Media. It seemed like the consolidation in the market might be slowing down after some of those large transactions among the bigger players, but this may be a sign that there’s further consolidation to be done in the ad network space.
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