June 18th, 2007
Posted by Danny Allen
According to the Pew study, 54% of Hispanic adults are not online. Despite the shrinking digital divide, half of offline Hispanics simply do not have access. As Portada points out though, the more interesting statistic is that 18% of offline Hispanics are not interested in going online.
The Portada author decides that this lack of interest is due to a lack of relevant and compelling content. This would go a long way to backing up the thought that the Hispanic Web is still in the early stages of its development and that the content is coming.
However, 30% of white adults are not online, and 31% of those white non-users are not interested in using it, and there’s plenty of English-language content. I’m not going to do the math right now,* but as more Hispanics have access and the use/non-use numbers approach the general market, the proportion of non-users who aren’t interested will probably get very close to that 31% number, indicating that it is actually an access issue and not a relevancy issue.
[*OK, I went back and did the math. Basically the numbers say that 9.3% of all white adults are not interested in being online, and 9.72% of Hispanic adults are not interested. That's not a content issue. Hispanics just need access.]
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