[Let me begin by saying that this is not a paid plug. I just read the rest of this post and it sounds like I may work for Media Economics Group. I don't know these guys and have never even met them. I just like what I've seen of the service so far.]

I’m so busy (isn’t everybody?) and I get so much email (doesn’t everybody?) that I usually skim and delete email newsletters as fast as I get them. But today I got the Hispanic Online newsletter from Media Economics Group. This thing is terrific. I had completely forgotten I had even signed up for it, and suddenly I have a list of new Hispanic online campaigns and, for some of them, links to examples of the creative. It’s just great.

My only complaint is that it doesn’t say what agency did the creative (or whether it was done in-house), but otherwise I just can’t say enough.

And on another level, this is an example of good email marketing. They’re giving away enough of the product to show how they provide value, and creating interest in what more there is if you pay for it. Needless to say I’m looking in to what you get when you pay for it. I’ve signed up for a free trial and will follow up after I’ve had a chance to check it out.

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