Si TV Goes Hi Def

June 5, 2007

Posted by Danny Allen

Si TV announced yesterday that they are launching a HDTV channel, cleverly named Si TV-HD. Coverage of the story includes mention that Si TV targets the key 18-34 bilingual demographic that controls most of the almost $1 trillion in Hispanic spending power.

And yet people still frequently ask my why they should target Hispanics online because they don’t think Hispanics can afford computers. It’s baffling.