Hispanic Online Ad Spending is Lapping the Field
May 25th, 2007
Posted by Danny Allen
In the same article by eMarketer that I mentioned before, they go on to say that a majority of Hispanics prefer to have the option of seeing websites in Spanish and a full quarter of them say that the websites they visit must be in Spanish.
Then it goes on to say that Hispanic online advertising was up 32% in 2006, which was even more than online advertising grew in the general market.
This is an amazing statistic. It essentially says that advertisers are recognizing that Hispanics are online and are targeting them online just about as quickly as they can. Although $132 million isn’t a huge market, it isn’t pocket change, and at growth rates like that it can’t be ignored.
[I'm starting to feel like a cheerleader more than an observer, but these numbers just keep getting bigger. I can't be held responsible that this continues to be a great market.]
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