I was talking the other day to someone who does not work in multicultural advertising. In fact he doesn't know much about either multicultural or advertising. He asked me, “Where is the Hispanic market in its development of websites? Is it behind the general market curve so that there will be a lot of them coming online in the next few years or is it a mature market?”

Hard to say, really.

I think everyone assumes that it's a growing market. According to the Pew Report, online access and Internet usage among Hispanics is growing quickly, as is broadband access. With this growth in access, one would assume there will be a corresponding growth in websites by and for Hispanics. However, I haven't seen any research to back this up. If anyone has hard numbers to back up these reasonable assumptions, I'd love to see them.

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