One of my clients forwarded me an MSNBC article from Reuters this morning that floored me…

“U.S. minority population tops 100 million”

100 million? Really? Wow, I know the math makes sense – 44 million Hispanics, 40 million African Americans, 15 million Asians…

But I never really added it all up.

As someone who makes a living in multicultural marketing, this milestone surprised even me.

It’s getting a lot easier to answer that old question “but is the market big enough?”

Is 100 million big enough for you?

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