Sometimes the numbers surprise even me..
One of my clients forwarded me an MSNBC article from Reuters this morning that floored me…
“U.S. minority population tops 100 million”
100 million? Really? Wow, I know the math makes sense - 44 million Hispanics, 40 million African Americans, 15 million Asians…
But I never really added it all up.
As someone who makes a living in multicultural marketing, this milestone surprised even me.
It’s getting a lot easier to answer that old question “but is the market big enough?”
Is 100 million big enough for you?