May « 2007 « Think Multicultural

Hispanic Online Ad Spending is Lapping the Field

Friday, May 25th, 2007

In the same article by eMarketer that I mentioned before, they go on to say that a majority of Hispanics prefer to have the option of seeing websites in Spanish and a full quarter of them say that the websites they visit must be in Spanish. Then it goes on to say that Hispanic online [...]

Posted in advertising, hispanic, interactive, marketing, multicultural, online, research | No Comments »

Spanish Language Advertising Off To The Races, and Not

Friday, May 25th, 2007

An article today in eMarketer trumpets the fact that Spanish-language TV was the second fastest growing area in media in 2006 (after Internet), but at the same time notes that only 3.2% of all national TV and print ads are in Spanish. The article then goes on to cite that Fisher Price has stopped advertising [...]

Posted in advertising, hispanic, marketing, multicultural, research | 1 Comment »

Where is the Hispanic Web in Its Development?

Monday, May 21st, 2007

I was talking the other day to someone who does not work in multicultural advertising. In fact he doesn’t know much about either multicultural or advertising. He asked me, “Where is the Hispanic market in its development of websites? Is it behind the general market curve so that there will be a lot of them [...]

Posted in hispanic, interactive, multicultural, online, research | 1 Comment »

Sometimes the numbers surprise even me..

Thursday, May 17th, 2007

One of my clients forwarded me an MSNBC article from Reuters this morning that floored me… “U.S. minority population tops 100 million” 100 million? Really? Wow, I know the math makes sense – 44 million Hispanics, 40 million African Americans, 15 million Asians… But I never really added it all up. As someone who makes [...]

Posted in advertising, african american, hispanic, marketing, multicultural, research | No Comments »

FH Out Front Blog Interviews Tom Roth on GLBT Advertising

Monday, May 14th, 2007

FH Out Front Blog has a three-part series from an interview they did with Tom Roth of Community Marketing, Inc. It’s interesting because it’s by one of the leaders from GLBT advertising, but also because some of the things he says resonate so far through all multicultural advertising. Almost everything he says about marketing to [...]

Posted in advertising, GLBT, marketing, multicultural | 1 Comment »