Archive for April, 2007
Google Buys Doubleclick
Saturday, April 14th, 2007
Google buying Doubleclick is interesting because of everything that’s been written and said about how Google’s display advertising offerings were lacking and that nobody wanted to use Google’s ad hosting. Now almost everyone uses Google’s ad hosting whether they like it or not. Google really seems determined to own all the advertising in the world. [...]
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Jose Villa
Saturday, April 14th, 2007
Jose Villa is the President and founder of Sensis, a multicultural interactive advertising and Web development agency located in Los Angeles. He can be reached at jrvilla [at] sensisagency.com
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Danny Allen
Saturday, April 14th, 2007
I am the Managing Director of the Washington DC office of Sensis. I focus on Digital Strategy, Government 2.0, and Multicultural Marketing for government and private industry clients. Find me: – LinkedIn – Twitter – Sensis Email me at dallen [at] sensisagency [dotcom]
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About Think Multicultural
Friday, April 13th, 2007
The Think Multicultural blog was created to discuss issues involving and related to multicultural marketing and advertising. We believe the growth of multicultural marketing and advertising is not only a powerful economic force in modern America, but also a powerful social force that is changing all of our lives for the better.. We focus on [...]
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Coors Multicultural Marketing Announcement
Friday, April 13th, 2007
Coors Brewing announced on April 9 that they were rolling out their 2007 multicultural marketing strategy. Some of the statements in the release are remarkable for their recognition of the multicultural market and the need for multicultural marketing. The release begins with the announcement that Mauricio Cardenas, Chief Officer, Latin America and US Multicultural Markets, [...]
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