MySpace Launches in Spanish
April 24th, 2007
Posted by Danny Allen
MySpace has launched two new sites aimed at the Hispanic audience: latino.myspace.com, a site aimed at Spanish speaker in the US, and la.myspace.com, which is aimed at Spanish speakers in Latin America.
This move by such an online giant provides great validation of the importance of Spanish speakers online. Just the metrics that they will release (e.g. “10 million people registered at latino.myspace.com!”) will continue to
show advertisers and ma
rketers that there are Latinos online that they need to reach.
On the other hand, it has to make other Spanish language social networking sites nervous. hi5.com has had a Spanish speaking section for a while, and other sites such as LatinosConnected, ElHood, VivaMiGente and the like also have to be a little nervous at the entry into their market of the 500-pound gorilla of social networking.
It will be interesting to see the effect of this move on advertising in the Hispanic online market.