Google Buys Doubleclick
Google buying Doubleclick is interesting because of everything that’s been written and said about how Google’s display advertising offerings were lacking and that nobody wanted to use Google’s ad hosting. Now almost everyone uses Google’s ad hosting whether they like it or not.
Google really seems determined to own all the advertising in the world. At some point there is likely to be a very real backlash from advertisers and ad firms, but at that point will Google have disintermediated the ad firms out of the business? It’s unlikely, but agencies have to be thinking about it.