Archive for April, 2007
Carl Kravetz and James Lipton – Separated at Birth?
Thursday, April 26th, 2007
Carl Kravetz is an interesting guy. He runs one of the big agencies in the Hispanic market and is the outgoing president of AHAA. I’ve seen him speak a couple of times and he’s been thoughtful and interesting both times. He has a slow, professorial manner of speaking. He also has a beard and glasses. [...]
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AHAA Hispanic Media Planners and Buyers Rising Stars Awards
Thursday, April 26th, 2007
This morning at the AHAA conference they announced the winners of the AHAA Hispanic Media Planners and Buyers Rising Stars Awards. A couple of friends of ours won awards, including Christopher Grant from Dieste Harmel in Dallas and Jose Manuel Montenegro from fm in LA. They’re both great to work with and it’s nice to [...]
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Conill, Yaris, and Free Pub for Nochelatina.com
Thursday, April 26th, 2007
This morning at the AHAA convention, they did a program on Conill’s online campaign for the Toyota Yaris. They did a lot of interesting things in that campaign, including some good cutting edge stuff with avatars and a Second Life-esque world where people could go and do all kinds of cool stuff, like create music [...]
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AHAA Conference
Wednesday, April 25th, 2007
Here I am in Chicago for the AHAA conference. What is it with me and marketing conferences? I am told that last weekend Chicago was 70 and sunny, and now it’s 45 and raining. At least it’s not snowing like it was in Austin. This is the 22nd Semi Annual AHAA conference. What does that [...]
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MySpace Launches in Spanish
Tuesday, April 24th, 2007
MySpace has launched two new sites aimed at the Hispanic audience: latino.myspace.com, a site aimed at Spanish speaker in the US, and la.myspace.com, which is aimed at Spanish speakers in Latin America. This move by such an online giant provides great validation of the importance of Spanish speakers online. Just the metrics that they will [...]
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